Mission Blue and Rolex, through its Perpetual Planet initiative, share a commitment to restore and safeguard the world’s oceans by creating a global network of Hope Spots, which are ecologically important areas of the oceans considered vital to the preservation of species or places where communities rely on a healthy marine environment to survive. Since 2014, it has established more than 145 Hope Spots worldwide. Key to the programme is the empowerment of local people to make a change.
Rolex has supported pioneering explorers pushing back human endeavour's boundaries for nearly a century. The Swiss watchmaker has moved from championing exploration for discovery to protecting the planet, committing for the long term to support individuals and organisations using science to understand and devise solutions to today’s environmental challenges.
This engagement was reinforced with the launch of the Perpetual Planet Initiative in 2019, which initially focused on individuals who contribute to a better world through the Rolex Awards for Enterprise, on safeguarding the oceans as part of an established association with Mission Blue, and on understanding climate change via its longstanding partnership with the National Geographic Society. Rolex also supports organisations and initiatives fostering the next generations of explorers, scientists and conservationists through scholarships and grants such as Our World-Underwater Scholarship Society and The Rolex Explorers Club Grants.
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