A champion of public policy, Dawn Lim has always sought purpose and impact in her life. Perhaps this is why she has always been drawn to a life in public service. Before joining DesignSingapore Council (also known as Dsg) in June 2022, she worked for Economic Development Board (EDB) for 10 years, and before that, PSA Corporation for six years.
The ability to shape and champion Singapore design is in every one of us, says Dawn Lim. Just look at the impressive architectural work done on buildings like Pinnacle @ Duxton at Cantonment Road and biophilic skyscrapers like CapitaSpring on Market Street, or imaginative education platforms and spaces like Eyeyah! and Sparkletots Large Preschool at Punggol to simple apps like DBS digibank app and Parking.sg.
She hopes that all of us can be ambassadors for Singapore as a Unesco Creative City of Design by sharing widely about our homegrown designers and their works. Moreover, good design is good business, she adds. “Thinking like a designer enables innovation and growth. Good design is good for the planet and good for humans. We can develop more impactful solutions and achieve the triple P of Profit, People and Planet by design.”
