Courtship at a click

Michelle Zhu
Michelle Zhu • 4 min read

SINGAPORE (Oct 1): It was a failed romance that prompted Esther Khong, then a banking and finance professional, to embark on a journey of exploring and defining the fundamentals of relationships.

“We were both working in the finance industry, and even though we were always busy, I still wanted to go out on dates. I ended up spending a lot of time after work on Google just searching for date ideas, late-night hangouts, things to do over the weekends, whereas he was just working non-stop,” she says of her ex.

“It was during these instances when I found myself thinking, ‘If only there was a place I could go to find everything I needed [for date planning]’,” she recalls. “And then I got angry because I felt I was putting so much effort into spending that day or two out of a week with him, but he just wasn’t doing the same. Eventually it took a toll on us.”

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