Function meets lifestyle

Pauline Wong
Pauline Wong • 6 min read

The newly launched Oppo Reno4 Pro and the Oppo Watch show that the Chinese phone-maker is coming in strong and fast in the lifestyle-cum-functionality space

There is fierce competition today in the affordable “flagship” phone space. American tech giant Apple released its competition-crushing second-generation iPhone SE (starting from $649) in April. Then, Google attempted to steal part of that pie with the Pixel 4a ($499), the lowest-priced Pixel yet, and Samsung has recently announced the FE, or Fan Edition, of its high-end Galaxy S20 phones, with a starting price of $1,098.

It seems that tech giants are finally beginning to realise that not everyone is okay anymore to casually drop thousands on a phone. Technology too, driven very much by Chinese phone-makers, have grown in leaps and bounds, so much so that you can get almost-equal hardware in mid-range phones as you can in a flagship phone.

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