Driven by a curiosity for the artistic evolution of fashion, Williams’ inaugural women’s ALYX Autumn Winter 2015 collection marked the start of his exploration. Since then, he has expanded to encompass a comprehensive array of ready-to-wear ensembles, accessories and footwear, spanning both men’s and women’s lines. He has collaborated with the likes of Nike, Dior, Moncler and Mackintosh.
Matthew Williams, founder of the brand 1017 ALYX 9SM is a natural choice for Swiss horological manufacturer Audemars Piguet to work with to create a fresh design for four new Royal Oak and Royal Oak Offshore references and a Royal Oak unique piece. The two brands have designed this modern collection together to appeal to fashion lovers and allow them to express their individuality.
The choice of Williams is a natural one, given his background. The Californian, who has roots in Chicago, is a creative director of extraordinary talent. He has spent the past decade collaborating with luminaries from the world of art, music, photography and fashion.
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