Audemars Piguet keeps the music going, with five new Royal Oak Offshore references

What do Audemars Piguet and music have in common? A lot. Apart from producing chiming watches, the Swiss Manufacture had its first collaboration in 2005 with Jay-Z to celebrate the 10th anniversary of his career, unveiling a Royal Oak Offshore limited edition accompanied by an iPod containing the artist’s discography. In 2009, it collaborated with Quincy Jones, who shares the values of the Manufacture such as technical mastery, precision and a taste for innovation.
Apart from collaboration with pop celebrities, the brand in 2006 embarked on research into the acoustic development of striking watches in partnership with the Swiss Federal Institute of Technology Lausanne (EPFL) and a panel of experts composed of watchmakers, engineers, musicians and sound specialists.
This project was eight years in the making, resulting in the development of a system that combines a chiming mechanism with an innovative case that marked a significant advance in terms of acoustic performance, sound amplification and sonic quality.
In 2010, Audemars Piguet continued in its musical journey by joining the Claude Nobs Foundation and EPFL in supporting the Montreux Jazz Digital Project. This project has enabled the digitisation, conservation and enrichment of the festival’s entire audiovisual archives, listed on Unesco’s “Memory of the World” programme. In 2022, the Manufacture added DJ, composer and producer Mark Ronson as an ambassador and worked with him on various inspirational projects.