Putting an inventive spin on age-old traditions is a signature of Scheufele, who has over the last two decades helped propel the family-owned watchmaking company into one of the biggest names in the firmament of jewellery and ladies’ watches. Chopard, which dates back to 1860, has forged a name as a red carpet jeweller, and Scheufele has decorated the necks, ears and wrists of Oscar winners and head-turning actresses such as Angelina Jolie and Julia Roberts with her creations.
With her creativity, grit and cosmopolitan mindset, Caroline Scheufele has helped transform the company from artisanal watchmaker to one of the biggest names in luxury jewellery. She chats with Options about celebrities, sustainability and her affinity with Hong Kong
(Nov 18): Next to the brand-new Alpine Eagle watch on her wrist, Caroline Scheufele is wearing a jade bangle and several bracelets with beads of different hues. “These are for feng shui,” says the co-president of Chopard, the Swiss watch and jewellery company. A believer in Chinese geomancy, Scheufele is a favourite jeweller to movie stars and royalty, creating some of the most jaw-dropping bling on the planet. Yet, she is not afraid to mix things up, placing crystal beads next to haute horology.
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