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Diving forces

Michelle Zhu
Michelle Zhu • 4 min read

Drawing from its expertise in the aeronautical and military domains, Bell & Ross adds two new designs to its BR03-92 square diving range this year

(July 17): Despite being a relative newcomer to the luxury watch segment, Bell & Ross has forged a strong brand identity with its military- and aviation-inspired timepieces, which have elements ranging from camouflage motifs to the “Isonorm” typeface used in analogue aviation counters. Established in 1992, the French brand of Swiss-made watches dove into the world of underwater timekeeping in 1997 with the Hydromax model.

As the first-ever dive watch to be developed by Bell & Ross, Hydromax quickly gained critical acclaim in the industry for its 11,100m water resistance, one of the most impressive records during its time. This was followed by the launch of the two-counter Diver 300 Chronograph and BR02 range in 2002 and 2007 respectively, before the brand’s evolving line of dive watches took a historic turn in 2017 with the BR03-92 Diver. Diverging from the rounded case of the typical dive watch, the new range took on Bell & Ross’ hallmark “circle within a square” design aesthetics, using the BR square and functional lines to reaffirm the brand’s ability to produce professional underwater instruments.

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