Rather than conform to the increasingly underwhelming efforts of the now-defunct Baselworld trade show, LVMH decided it would henceforth showcase new timepieces by Hublot, Bvlgari, TAG Heuer and Zenith on its own terms.
Bvlgari, Hublot and Zenith showcase their nifty novelties at LVMH Watch Week 2021
When the haute horlogerie cognoscenti landed in Dubai in January 2020 for the inaugural LVMH Watch Week, few imagined it would be the last time they would gather in more than a year. Or that the next edition, so highly anticipated after a triumphant debut, would take place solely online.
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