While gatekeepers prefer to keep the name elusive and exclusive, it is simply no longer possible to glide under the radar with economic headwinds and the market softening. Even long-time fans have called for change, a spark, visibility, direction. It was in need of recalibration, not to replicate the glory days of yesteryear, but to sail forward with clarity and confidence. “We need to do a better job of explaining who we are,” managing director Marc Michel-Amadry says frankly.
An independent manufacture embarks on a new era, driven by the introduction of a highly anticipated in-house movement and an anniversary model
Established in 1791, Girard-Perregaux boasts an illustrious lineage of horological icons crafted entirely in-house. Yet, this formidable legacy curiously remains a guarded secret in the broader luxury market. To watch aficionados and arbiters of taste, the brand needs no introduction. One glimpse is all it takes to identify a three-bridge tourbillon or Laureato as an iconic GP. If you know, you know, as they say.
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