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Feynman Timekeepers: Singapore's latest microbrand explained

Contributor
Contributor • 5 min read

Starting a microbrand is no child’s play for Lim Yong Keong, the 35-year-old IT consultant-turned-entrepreneur behind Feynman Timekeepers. And it is certainly not an endeavour that he takes lightly. Take the brand moniker, Feynman, which Lim reveals is named after his four-year-old son. “It is a serious name,” he says. “I wanted to tell myself that is not something I am doing for fun.”

Feynman Timekeepers has generated considerable buzz even prior to the start of its Kickstarter campaign in late-November, where its debut collection, Feynman One, garnered 100 per cent funding within an hour of its launch. Through word-of-mouth introductions and exclusive showcases, the timepieces have been receiving favourable reviews.

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