Feynman Timekeepers has generated considerable buzz even prior to the start of its Kickstarter campaign in late-November, where its debut collection, Feynman One, garnered 100 per cent funding within an hour of its launch. Through word-of-mouth introductions and exclusive showcases, the timepieces have been receiving favourable reviews.
Starting a microbrand is no child’s play for Lim Yong Keong, the 35-year-old IT consultant-turned-entrepreneur behind Feynman Timekeepers. And it is certainly not an endeavour that he takes lightly. Take the brand moniker, Feynman, which Lim reveals is named after his four-year-old son. “It is a serious name,” he says. “I wanted to tell myself that is not something I am doing for fun.”
To continue reading our premium articles,
Upgrade your subscription to as low as $8.33/month to gain unlimited access to ALL of our premium articles!
Have an account? Sign In
