After Soon’s presentation, Options spoke to him and got an explanation for the reason Corum decided not to be part of the fair. “It makes no sense for us to continue being there when we are not able to reach potential new markets. Of course, the disadvantage [is that] we don’t get to meet all the different members of the press and all the different clients. This is why we are trying to do regional events in different countries. It gives us more time to work with and speak to them,” he says.
Corum has been having a difficult time in the last one year, but Soon Boon Chong, its global sales and marketing director, is not dwelling on the past. Instead, he is looking ahead to the brand’s 65th anniversary next year
(July 1): Under normal circumstances, Soon Boon Chong, global sales and marketing director of Corum, would have presented the 2019 novelties at Baselworld, the annual watch and jewellery fair. Instead, this year, Corum did not participate in the fair but held its product launch in the ballroom of Beijing’s Sunrise Kempinski Hotel, to which members of the media were invited. Corum was not the only one, as the Swatch Group had also decided to organise its own series of events this year.
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