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Haute half-dozen

Diana Khoo
Diana Khoo • 10 min read

Opting out of Baselworld this year, the Swatch Group pulls off its debut Time To Move experience in and around the watchmaking regions of Switzerland with vision, aplomb and a dizzying array of new watches to behold

SINGAPORE (July 18): Now that the kerfuffle surrounding the Swatch Group’s decision to extricate itself from the Baselworld behemoth has settled, the main question that has been on the minds of those in the industry — was the decision a sound one? — has been answered. After three intense days of presentations and immersion in six of the group’s luxury brands, the conclusion is this: Yes, it was. Among the international assembly of journalists who had gathered for the inaugural Time To Move 2019, the consensus is that this might be the best and most proactive way forward. Journalists had the luxury of undivided attention. Press presentations were conducted mostly in situ (with the exception of Glashütte Original) and complemented by tours of the manufactures. And pleasantly absent were the din, hubbub and sometimes chao tic scurrying that is the hallmark of all trade fairs.

Time To Move, spread out among watchmaking cradles such as La Chaux-de-Fonds, the Vallée de Joux and Geneva, proffered an intense but in-depth and deeply engaging experience of the Swatch Group’s high-end universe. Six chosen brands had half a day each to impress the hororati (our horological take on the literati). And none disappointed. From Blancpain’s new timepieces and those from Breguet (which also treated guests to a viewing of the one-ofa-kind Marie Antoinette pocket watch No 1160 — many journalists remarked this alone was worth the journey to Switzerland); to Omega’s out-of-this-world presentations, complete with space shuttle launch countdowns; Jaquet Droz’s métiers d’art masterpieces; Harry Winston’s multi-carat collection, and Glashütte Original’s top-flight Teutonic timekeepers, here are but six worth serious contemplation.

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