Embark on an enchanting journey as you step into the fantastical world of horology with Patek Philippe’s newly revamped boutique
Renowned Swiss watchmaker Patek Philippe recently reopened its Marina Bay Sands boutique with luxury watch retailer Cortina (SGX:C41
) Watch. This event marks a significant moment in high-end horology and establishes a new standard for retail experiences in Singapore.
Cortina Watch’s Jeremy Lim (left), Patek Philippe Southeast Asia’s Deepa (centre) and Hazel Chan, Senior Vice President of Retail at Marina Bay Sands, at the reopening of the boutique on Feb 29
Nestled in The Shoppes’ luxury watch section at Marina Bay Sands, the newly revamped Patek Philippe boutique exudes sophistication from its prime spot, embodying elegance and refinement.
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The new exterior, a first for Patek Philippe boutiques in Singapore, captures attention with its engaging displays, intricate stone panels and the largest LED screen in Marina Bay Sands. Spanning 262 sq m, it provides an inviting entrance into the brand’s world of horological excellence from its unique perspective.
The newly renovated Patek Philippe boutique at The Shoppes at Marina Bay Sands offers a captivating experience for watch enthusiasts and connoisseurs, inviting them on a journey into the world of fine watchmaking
Step beyond the inviting glass doors and enter an immersive world of luxury timepieces meticulously arranged along walls adorned with straw marquetry. However, there is much more waiting to be discovered beyond mere appearances.
Visitors are invited to explore Patek Philippe’s rich heritage and watchmaking expertise through thematic animations and interactive tablets strategically positioned throughout the boutique. This immersive experience allows guests to admire the timepieces and gain a deeper appreciation for the craftsmanship and heritage behind each creation.
Personalised service
The longstanding partnership between Patek Philippe and Cortina Watch is highlighted in the boutique, where three lovely triptych visuals depicting Singapore’s famous landmarks adorn the walls.
Inspired by the three Singapore edition Patek Philippe dome clocks owned by Cortina Watch — the Ref. 1677M ‘Esplanade’, Ref. 20145M-001 ‘Singapore Skyline’ and Ref. 20094M ‘Bay of Singapore’ — these exquisite artworks serve as a testament to the shared legacy between the two brands. They also underscore the significance of the Singapore market for the independent Swiss watchmaking giant.
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The boutique emphasises personalised and discreet service, ensuring guests receive attentive assistance from Patek Philippe ambassadors at one of the four presentation tables.
The VIP room offers a luxurious retreat for Patek Philippe enthusiasts, with plush seating, a stylish bar, and a relaxed atmosphere ideal for casual exploration and conversation.
Deepa Chatrath, General Manager of Patek Philippe Southeast Asia, expressed her excitement for the new boutique, emphasising its role in strengthening the bond between Patek Philippe and Cortina Watch.
She says: “The new boutique at the iconic Marina Bay Sands is a testament to the continued friendship between Patek Philippe and Cortina Watch. We cherish and look forward to building an even stronger relationship with Cortina Watch as we grow locally and within the region.”
The boutique offers personalised service with Patek Philippe ambassadors at four presentation tables. Enthusiasts can enjoy the luxurious VIP room, which features plush seating, a stylish bar and a relaxed atmosphere
Jeremy Lim, CEO of Cortina Watch, echoed this sentiment, highlighting the friendship and trust that underpins their collaboration.
He adds: “The refurbishment and expansion of the Marina Bay Sands boutique deepen the enduring bond and trust cultivated over generations between Patek Philippe and Cortina Watch. Our connection has evolved into a lifelong friendship since it all began in 1986. We take great pride in contributing to the legacy of the world’s last family-owned independent watch manufacturer characterised by resilience and timelessness, reflecting the boundless nature of luxury.”
The enduring partnership between Patek Philippe and Cortina Watch is celebrated in the boutique with three visuals adorning the walls, showcasing Singapore’s famous landmarks
A temporary botanical installation, inspired by Patek Philippe’s Calatrava cross emblem, was specially made to mark the boutique’s opening.
The newly renovated Patek Philippe boutique at The Shoppes at Marina Bay Sands is open daily from 10:30 am to 10 pm.
It aims to captivate watch enthusiasts and connoisseurs with an unforgettable journey into fine watchmaking.
