The 59-year-old hails from the illustrious Scheufele family, which has owned luxury jeweller and watchmaker Chopard for more than half a century. He shares custody of the brand with his sister Caroline as co-presidents of Chopard. Each is responsible for the men’s and ladies’ collections respectively.
Karl-Friedrich Scheufele, president of Chronométrie Ferdinand Berthoud, talks about creating the new ‘young-old brand’ under the Chopard group umbrella and the challenge of engineering a wristwatch worthy of its master clockmaker namesake
Launching a new luxury watch brand in an underwhelming economy can be quite a gamble. But when your name is Karl-Friedrich Scheufele, it is almost impossible to get it wrong.
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