The inspiring women at Zenith’s Meet the DreamHers event

Zenith’s “Time to reach your star” philosophy is certainly inspiring. Since its establishment in 1865, the watchmaker has chosen ambassadors who push themselves to go the distance and accomplish their greatest goals, fulfilling their heart’s truest desires. The maison has an initiative called Horiz-On, governed by a corporate social responsibility committee, which focuses on three areas: inclusion and diversity, sustainability, and employee well-being. As the brand considers gender equality and women’s empowerment a core part of this initiative, its DreamHers campaign makes perfect sense.

In 2020, Zenith launched the Defy Midnight collection which championed modern femininity and echoed the “Time to reach your star” creed. Together with this, it released a global campaign that featured inspiring and relatable women who are experts in their field and who constantly push forward with their passions.