An hour with Max How is like a lesson on the history of Rolex. He rattles off reference numbers as he fishes watches out from his collection of about 80 pieces, regaling us with interesting details about the beauty of each: Picking up an old Rolex watch, he tells us that it that was made in the mid-1950s and its nickname is “Big Bubble Back” because of the sheer size of its case.
Max How, managing director of Kee Hing Hung, made a decision to turn a multi-label watch boutique to one that focuses on Rolex timepieces. He tells Options his reasons why and how the strategy has paid off.
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