Jaeger-LeCoultre continues its message of heritage and creativity with lettering artist, Alex Trochut

Last year, Jaeger-LeCoultre collaborated with Spanish typographer, illustrator and artist Alex Trochut to create a contemporary 1931 Alphabet in Art Deco style. This was the period between the 1920s and 1930s that expressed the progressive and forward-thinking values of that era and it was the time that the Reverso was conceived. The New York-based lettering artist Trochut has encapsulated the values of La Grande Maison through a new alphabet that is destined to become an additional signature of the brand.