Louis Vuitton announces a completely new strategy for the luxury brand’s watches

Louis Vuitton introduced its new Tambour in Paris last month and with it, a completely new strategy for the luxury A museum noted for the grandeur of its architecture and Impressionist paintings by Monet, Manet, Pissarro, Morisot and Renoir is bound to evoke a sensation of stepping into a portal that transcends time.

As you wander through the halls of the Musée d'Orsay in Paris, France, the essence of the building’s past as a train station becomes evident, heightening art appreciation amid a unique and unforgettable atmosphere. The juxtaposition of artistic treasures against the backdrop of a place where “running on time” was the order of the day sets the perfect background for Louis Vuitton’s new Tambour watch launch.