Reunited at the recent Watches and Wonders Geneva

The global haute horlogerie community of manufactures, retailers and media reunited at the recent Watches and Wonders Geneva, reigniting conversations and sparking ideas as a grand total of 38 maisons came together for the first time in two years. Options made it a point to be at the landmark fair and, ahead of our coverage in the coming months, here is a round-up of what went on.

With 22,000 visitors, a record 38 participating maisons and an interactive new phygital (physical and digital) for- mat, it is safe to say that this year’s Watches and Wonders Geneva was a resounding success, exceeding all expectations. Welcoming into its fold brands that once exhibited at Baselworld, held in April instead of January and for a longer period of time than before, the new incarnation of what was once called Salon International de la Haute Horlogerie (SIHH) provided the watch-making industry a chance to unite and communicate with its stakeholders on a common platform, generating an energy and enthusiasm that confirmed the importance of this annual get-together.