Riding the wave of success

Independent and family-owned, Swiss watch brand Norqain makes its presence felt in Singapore by supporting Maximilian Maeder’s journey towards becoming a more proficient kite foiler

Many will think that the watch market is already too crowded to accommodate a newcomer. While some might look at it from another view: New brands can only mean new choices for whatever your taste, style, or budget. Just think of it this way, the current crop of established watch brands also started from nothing and look at where they are today.
The fully-independent Norqain was founded in 2018 by a family-owned Swiss watch company located in Nidau (Bienne), in the heart of the Swiss watch industry. The watch’s DNA is stemmed from the excitement that comes with exploring the road less travelled with three collections: Adventure, Freedom and Independence, all equipped with mechanical automatic movements.
Norqain is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. The link Norqain has to adventure sports has led them to ink a partnership deal with Singapore’s kite foiler champion Maximilian Maeder after his win at the Formula Kite European Championships 2021. In line with the brand’s philosophy, Norqa- in will back him up so he can concentrate on reaching as far as he can in this sport.
Maeder has already proven his mettle by winning several junior world titles in kite racing over the years, he gained more prominence last year when he snagged the top spot at both the Formula Kite Youth (Under-19) World Championships and the men’s Open title at the Formula Kite European Championships.
The latter was a particularly sweet victory for him on two counts: One, he had gone into the final needing three match points to beat his more experienced rival but did not let his nerves affect his composure as he clinched the gold. Secondly, the win took place on his 15th birthday.