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Sky, Land and Sea

Michelle Zhu
Michelle Zhu • 4 min read

The evolution of Switzerland’s leading high-end watchmaker continues at Baselworld 2017, with the latest to join Rolex’s Oyster and Cellini collections

Rolex, the world’s most valuable watch brand, has outdone itself again — this time on the stage of Baselworld 2017, where it unveiled its updated Oyster classics, and an entirely new model for the Cellini collection.

Each of Rolex’s latest flagship models comes equipped with new-generation mechanical movements and updated components for increased legibility and novel styles. And, as always, all timepieces produced by Rolex have the brand’s Superlative Chronometer certification, symbolised by its iconic green seal. The certification guarantees each timepiece will satisfy performance criteria that exceed watchmaking norms and standards in terms of precision, power reserve, waterproofness and self-winding movements.

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