Tissot’s contribution to this trend is the new Heritage 1973, a reissue of a 1970s-style chronograph that celebrates the watch company’s historic ties to motor racing and the Kessel Classics racing team. Although it was in 1973 that Tissot first dipped its feet into the fast-moving waters of motor racing, including the gruelling Le Mans 24-hour Gran Turismo race, it was in 1976 that a long-standing partnership was established with Swiss pilot Loris Kessel, who competed in the Formula One Grand Prix that year under the Tissot banner.
Tissot harnesses the signature aesthetics of racing and diving for its key collections of the year
(June 17): In the same manner that the athleisure trend has taken over contemporary fashion, it has become normal practice for sports-inspired timepieces to be worn in everyday settings, be it in the boardroom or atop a surfboard. The relaxation of dress codes all over the world has dictated a change in the way we view sartorial styling, and the comfort and practicality of sports gear has made it a popular choice for daily wear. To be worn well, athleisure must be of the highest quality, a rule that especially applies to timepieces. There are few joys in the world like a beautifully constructed, flawlessly engineered sports watch.
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