Takashi Uema, general manager of Casio’s timepieces sales promotion department, was all smiles as he picked up each watch and shared their backstories with the media during our recent visit to Japan. For example, he said G-Shock was approached by fast-food giant McDonald’s to develop a watch to help it celebrate the 50th anniversary of the Big Mac last year.
When G-Shock watches were launched about 30 years ago, Casio did not expect the business to become the huge phenomenon that it is today. Takashi Uema, general manager of the company’s timepieces sales promotion department, talks about the watch’s journey and the secret behind its success
(July 12): The conference table at Casio’s office in Shibuya-ku, Tokyo was scattered with models of G-Shock watches that were past collaborations with various partners. There was a Transformers watch, the Nigo G-Shock watches in neon colours and a McDonald’s burger tin containing a G-Shock DW-6900.
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