Maximilian Büsser talks about the new Aquapod, his ‘super-selfish creative process’ and antithetical business approach, and MB&F being his ‘autobiography’
Some newsmakers give you the same old spiel while others give you a glimpse into their soul. Sitting in The Hour Glass headquarters in Tong Building on Orchard Road, I had the privilege of a front-seat look into the fascinating mind (and spirit) of Maximilian Büsser. The former managing director of Harry Winston Rare Timepieces is perhaps most cele brated for transforming the jeweller into a well-respected haute horlogerie brand. Inducted into the role at 31, Büsser spearheaded Harry Winston’s partnership with talented independent watchmakers to develop its revolutionary Opus series. The result was a spectacular 900% increase in turnover, which positioned the brand as one of the leaders in a very competitive segment.
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