He expresses his joy at being able to travel and have face-to-face interviews once again. Moreover, last year was a good one for Zenith. He says, “I am very happy because we finished an incredible year with Zenith. Over the last few years, we could not visit the markets. It’s all good now; let’s be positive.”
Tornare summarises that in the last few years since he joined the company in 2017, he has been building the brand through marketing, events and a stronger presence on social media. “In 2019, we started to feel things turning around. We were bringing the brand to a different league. In 2020, we had the LVMH watch week in Dubai, which was a great success,” he says.
Zenith’s CEO Julien Tornare on how its Defy collection draws inspiration from the past to come up with a design fit for tomorrow
Julien Tornare, the energetic CEO of Zenith, had a great start to the year after a refreshing vacation. He was eager to share his enthusiasm for the Zenith timepieces showcased at LVMH Watch Week 2023, which took place in Singapore alongside LVMH Maisons Bulgari, Hublot, and Tag Heuer.
In a private room at the Capella Singapore, Tornare orders a large espresso and explained why he needed it. Everything had been progressing non-stop since he landed the night before — a far cry from the stillness of the Covid-19 shutdown.
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