When differentiating his brand within the luxury segment, Kafri says J K Place has used a “common sense” approach from the start to eliminate petty annoyances for guests. Expect a free minibar, breakfast on your schedule and no extra charges for speciality coffees or fresh-squeezed juices, for example — as well as adding “colour” to hospitality through a touch directed at the individual.
Ori Kafri, the co-founder of luxury boutique hotel brand J K Place, knows what makes a hotel stand out and where to find unique places around the world
Ori Kafri is the co-founder of J K Place, a collection of small, stylish luxury hotels in Capri, Rome and Paris that draw an artsy, fashion-forward circle of travellers. He was not born into hospitality — his parents were in the garment business and moved from Israel to Italy in the 1970s. That did not stop Kafri from pursuing his passion for hotels by opening J K Place in Florence at the age of 24, straight out of university and after internships at boutique hotels in that historic city.
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