Before his tenure at Ultima Collection, Krstic had over two decades of leadership experience. Over the past six years, Krstic has made substantial contributions to Aman’s worldwide presence, with projects spanning Africa, Asia, Europe, and the United States. Notably, he spearheaded the launch of Aman New York. He has also held leadership positions at establishments like Rosewood Hotels & Resorts, Relais & Châteaux and Mandarin Oriental. His expertise in the luxury sector, combined with keen entrepreneurial insight, has deepened his comprehension of emerging trends and evolving demands within the hospitality and travel industry.
While wanderlust offers travellers a chance to immerse themselves in diverse landscapes, cuisines, languages and traditions, the hospitality industry is grappling with numerous challenges, from shifting consumer preferences to security concerns to environmental sustainability.
Petar Krstic, CEO of Ultima Collection, is familiar with such challenges. His portfolio boasts 48 residences, chalets, private villas and luxury hotels spread across seven prestigious locales in Switzerland, France and Greece.
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