SINGAPORE (June 3): The term ‘luxury travel’ no longer ascribes to flying first-class or private, Champagne and caviar, or presidential suites with gilded interiors. Rather than jetting off to an exotic island resort for the weekend, even the most well-heeled and discerning of modern travellers are now turning their attention to another realm of exploration: The self.
Bryce Ryde, Vice-President, Luxury Brands & Brand Marketing, Marriott International Asia Pacific, describes this rising consumer trend as a “search for meaning” in travel experiences – be it a company’s founding history and the stories that come with them, or even brand values that resound with the consumers’ own.
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