Another buzzword that has been making waves is guochao, literally translated as “national tide”, a growing cultural phenomenon that embraces national pride and Chinese culture, particularly among millennials and Generation Z. Domestic brands, of course, are favoured over international labels. The latter, however, could make the cut if it incorporates and celebrates Chinese heritage in a modern context. Case in point: Adidas’ bestselling Asian extension jackets, featuring modern streetwear designs blended with neo-Chinese detailing, such as traditional pankou buttons.
Get on the guochao trend by checking out these stylish spots the next time you are in Shanghai, China
Its electrifying mix of ancient and modern, traditional and futuristic, has earned Shanghai the quirky nickname of “Modu” or “magical city”. First coined in the 1920s, the moniker has now been picked up by China’s younger generation to affectionately refer to their unpredictably fascinating metropolis.
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