That would be the Monocle Shop & Cafe, which opened a few years ago as the brand expanded from its roots in 2007 as a magazine focused on global affairs, design and culture to a book business, digital radio station, and physical shops and cafes. In his job as editorial director, Brûlé is constantly checking out new retailers, up-and-coming destinations and trading travel tips.
The World Economic Forum is underway with high-powered meetings going on in Davos, Switzerland, but Monocle’s Tyler Brûlé, 54, is just as happy being in his home base of Zurich two hours away by car.
“You don’t have to go every year, there’s a flood of people coming through Zurich on their way to and from Davos because they all fly through here,” he says. “I’ve got so many CEOs and government officials wanting to come through our cafe, so Zurich works as nicely as a catch-all.”
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