Pass It On founder Michelle Chow is guiding consumers toward sustainability, one candle at a time

It began with a holiday to Lady Elliot Island in Australia, where Michelle Chow intended to dive in the Great Barrier Reef and relish the stunning corals and underwater marine life. She was impressed by the conservation efforts, which allowed her to witness Mother Nature’s beauty. 

“I didn’t realise that protecting and conserving the corals and the reefs can look this beautiful. And then I thought, within my lifetime, there are already significant changes in the reefs that I’ve been to when then got me to thinking that if I wanted to bring my young niece to snorkel a decade later or so, the coral might not be there anymore,” says Chow in an interview with Options.