As the head of an award-winning wellness resort, he must always have his finger on the pulse of trends and remain at the forefront of innovation with constant revisions or updates on its wellness offerings. “Balance and innovation are key elements in my approach to the business of wellness. We must seek change and innovation, and at the same time, I try to maintain the balance between Thai traditionalism and evidence-based innovation, premium and sustainability, medical science and holistic treatments,” says Rojanastien in an interview.
A global pioneer in transformative wellness practices, Chiva-Som International Health Resorts has spent the last 27 years helping people get their health back on track in the most elegant of ways. And who better to testify to its amazing benefits than the chairman and CEO himself, Krip Rojanastien, who underwent a lifestyle transformation after losing 20kg and subsequently went on to become a marathon runner.
The former executive vice president in charge of card businesses at Bangkok Bank, Rojanastien took over the resort in 2007 after his father, Boonchu Rojanastien (also a banker and politician), passed away. Till this day, the strapping 72-year-old embraces wellness as his doctrine and lives life according to the guiding principles and mindful health practices of Chiva-Som.
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