This week, I am writing about how the newspapers responded, fighting back by putting their content online, often for free, with the aim of expanding their readership. This was in the hope that, as their digital readership grew, they would secure a fair share of the fast exploding digital advertisement revenue to make up for the loss of their print advertisements.
SINGAPORE (Dec 4): This is the second instalment on my views about the newspaper industry. How it was decimated by digitalisation, how it reacted and what the outcomes are. More importantly, what are the lessons we can draw from it, with every business facing similar disruptions from the onslaught of digital innovations, new technologies and changing behaviours in a new ecosystem.
Last week, in my article entitled “Go digital or die. Is print media really dying?” I wrote about the loss of circulation, readership and advertisement revenue of newspapers to the technology giants. I explained how the business models and competitive advantages of the newspapers were being quickly annihilated by the internet.
