For a consumer like me, Lazada excelled by providing regular sales events, affordable delivery and convenient access to products from global markets.
Shopping has always been my passion. Beyond the excitement of acquiring a new item for my collection or the thrill of finding a great deal, I’m fascinated by the inner workings of the retail world. I often wondered how malls and brands stay relevant and capture consumer interest.
When I joined The Edge Singapore six years ago, I moved towards coverage of the retail industry, where a big part of the story was how e-commerce, especially at Lazada — with the backing of Alibaba, was seemingly unstoppable. Expectations were high — and met.
