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Indonesia's social commerce ban will be toothless

Nirgunan Tiruchelvam
Nirgunan Tiruchelvam • 4 min read
Indonesia's social commerce ban will be toothless
Joko Widodo, Indonesia’s president, takes a selfie with market vendors. His government’s ban on TikTok shop may be futile / Photo: Bloomberg
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Wayne Wheeler, a lawyer born in Iowa in 1869, is not a famous name in Indonesia. This may be about to change. He was the architect of Prohibition. Between 1920 and 1933, the US government banned the manufacture and sale of alcohol.

Wheeler was a small man with a gigantic drive. His handlebar moustache and balding hair made him look middle-aged in his 20s. The elderly look was an advantage as it gave him gravitas.

The definitive event in his life took place when he was 11. One of the workers on his family farm had too much to drink. The worker accidentally stabbed young Wheeler with a hayfork. Wheeler was lucky to survive.

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