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Social media is broken

Michael Helfman
Michael Helfman • 5 min read
Social media is broken
Facebook was built to be addictive — the result of deliberate behavioural engineering. Photo: Bloomberg
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Harvard Medical School found that the dopamine response triggered by social media is similar to the response from slot-machine gambling and cocaine. We connected the world and accidentally divided it.

Social media was born with noble intentions. Mark Zuckerberg launched Facebook from his Harvard dorm room with a simple goal: to connect students. It followed in the footsteps of early platforms like Friendster and MySpace. But unlike its predecessors, Facebook didn’t fade. It evolved. It grew. And it changed everything. What started as a tool for connection is now a weapon of division.

It wasn’t an accident. It was engineered

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