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Beware the yield trap

Nirgunan Tiruchelvam
Nirgunan Tiruchelvam • 4 min read
Beware the yield trap
Beauty content creator Song Ji-ah was found to be using fake branded bags / Photo: Song Ji-ah's Youtube channel
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Single’s Inferno is a hit reality show on Netflix. It is a dating show set on a deserted Korean island and directed at teenagers and young adults.

The show’s format is not original. That has not been a problem. In the show, loveless youth are marooned on the island. There are no means of escape. The stranded singles are forced to look for romance. The outcome includes love triangles and back stabbing. The show has captivated Korean youth.

Song Ji-ah has been the show’s standout participant. She is a beauty content creator with over 100,000 YouTube followers. Her fame expanded well beyond the online world. People used to queue for hours to take selfies with her.

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