In those days, beer was almost exclusively sold in bottles. Beer lovers feared that the taste of beer from cans would be unpalatable. However, by 1955, most beer sold in the US was in cans. Beer consumption more than doubled from 1933 to 1955.
(Dec 9): Former US President Franklin D Roosevelt (FDR) helped win World War II, but his memory will ring long with beer drinkers for another reason. The US had outlawed alcohol from 1920 to 1933. This gave rise to illicit booze, which created an unmanageable crime rate, with gangsters such as Al Capone murdering with impunity. In 1933, FDR ended Prohibition to wide acclaim.
The end of the Prohibition era brought a novelty to the beer industry: cans. Canning was to the beer industry what sliced bread was to the loaf.
