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Venture studios provide venture-like returns for non-venture-like risks

Samuel Hall
Samuel Hall • 7 min read
Venture studios provide venture-like returns for non-venture-like risks
Retail innovation did not come from incumbents such as Walmarts, but challengers similar to the likes of Amazon / Photo: Bloomberg
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For many, the holy grail of investing manifests in reliable, predictable assets with top-of market returns. But as any investor or public company CEO knows all too well, predictability and top-of-market returns tend not to go hand-in-hand. The holy grail is something of an illusion.

Frustratingly, it is the type of asset classes that drive true step-change and exponential evolution that also display the most unpredictability. For all the money that goes into venture investing, nine out of every 10 start-ups fail.

But if the past 20 years tell us anything, it is that when they succeed, the bets made on new ventures are the investments that deliver outsized growth. In recent years it has been startups, not corporates, that are making these bets and that are delivering innovation.

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