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Meal kits, food delivery and the death of the kitchen

Assif Shameen
Assif Shameen • 9 min read
Meal kits, food delivery and the death of the kitchen
(May 6): Even as algorithms, and the artificial intelligence that underlies them, these days decide what news stories we read or what we should buy or watch on TV or, indeed, what we should wear, state-of-the-art Machine Learning still has not advanced en
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(May 6): Even as algorithms, and the artificial intelligence that underlies them, these days decide what news stories we read or what we should buy or watch on TV or, indeed, what we should wear, state-of-the-art Machine Learning still has not advanced enough to beat home-cooked meals.

Yet, how many of us have time to prepare meals every day. Clearly, where, what and when we eat is fundamentally changing. Food delivery apps on our smartphones have put an array of menus from affordable restaurants within our reach. Tap on your phone a few times and wait half an hour, and a warm meal will be at your doorstep even in the roughest weather.

Here is the ugly truth about food delivery: Nobody is making money delivering food anywhere on earth. Although some of the larger players in the space may have been doubling revenues every two years, they are as far from profitability than they were when they first started delivering meals.

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