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Microsoft bets to become the Netflix of gaming

Assif Shameen
Assif Shameen • 10 min read
Microsoft bets to become the Netflix of gaming
Cloud gaming is the game in town and every player wants to be the Netflix of gaming.
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Flush with cash, the biggest global tech giants — iPhone maker Apple, software behemoth Microsoft, search heavyweight Google’s parent Alphabet, e-commerce giant Amazon.com and social media Goliath, Facebook’s owner Meta — have long pondered whether their days of growing by making bolder transformative acquisitions were over.

A hostile US Congress and President Joe Biden have repeatedly made their distaste for mega mergers known.

In May last year, Amazon announced it would buy MGM Studios, which owns the James Bond franchise among others, for US$8.45 billion ($11.38 billion). That deal has been stalled as both the US Department of Justice and US Federal Trade Commission are opposed to the merger.

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