The first iteration of the headset might very well be. Apple expects to sell no more than half a million of the device in its first year, compared with 220 million iPhones that it sells every year. But then again, the first iPhone weighed about twice the current version, had no apps, sold just a million units in 12 months — yet it still turned out to be the most successful tech gadget in history.
After years of rumours, Apple Inc on June 5 unveiled its long-awaited virtual reality/augmented reality (VR/AR) headset, Vision Pro — the iPhone maker’s first major product launch since the Apple Watch eight years ago. Much to the chagrin of Apple fanboys, however, there was no “killer app” to lure early adopters, even though the high-tech goggles were as sleek as you’d expect any Apple device to be.
To make matters worse, Apple said the headset, priced at US$3,500 ($4,700) will not go on sale until early next year, long after the year-end holiday shopping season is over. So, is Vision Pro destined to be a flop?
