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WeWork's 'bad boy; founder Adam Neumann's second act

Assif Shameen
Assif Shameen • 10 min read
WeWork's 'bad boy; founder Adam Neumann's second act
Neumann believes he can shake up the housing market by adding services, consistency of experience and building a brand / Photo: Bloomberg
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Remember WeWork? The shared office start-up, once valued at US$47 billion ($65.5 billion), saw its public listing spectacularly collapse in late 2019 after attempting an IPO with a US$75 billion valuation. In April last year, just 18 months after the initial listing was abruptly pulled, WeWork merged with a blank-cheque special purpose acquisition company (Spac) at a more modest US$9 billion valuation. Even that merger turned out to be a gross overvaluation. The stock is down over 60% since then and WeWork now has a market value of just US$3.5 billion.

And what of the tall, fast-talking, charismatic, debonair, “bad boy” founder Adam Neumann? Well, he is back — with a new real estate venture. His new firm, Flow, is a branded property management firm for apartments. After the spectacular implosion of WeWork’s IPO, Neumann bought more than 3,000 units in Miami and Fort Lauderdale in Florida; Atlanta, Georgia; and Nashville, Tennessee for over US$325 million. Flow offers services for housing communities, fairly similar to what WeWork does for shared offices.

Two weeks ago, Andreesen Horowitz, the largest venture capital firm in the world with US$30 billion assets under management, agreed to invest US$350 million in Flow — its largest single investment in a start-up ever. Andreesen, also known as A16z, boasts of funding companies like Meta Platforms (Facebook) and Airbnb at their start-up stage. Its investment instantly made Neumann’s new venture a unicorn, or a private VC-backed firm valued at more than US$1 billion.

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