December (Dec 12): Honda Motor Co., the world’s largest motorcycle maker, has become a strategic investor in Grab as part of a partnership to expand the startup’s bike-hailing operations in Southeast Asia.

Grab’s alliance with Honda is part of its expansion strategy for the region as it moves beyond traditional car-hailing, where it competes with Uber Technologies Inc.

Grab now offers a similar service with motorcycles where a driver will pick up passengers and give them rides, a business model pioneered in the region by Go-Jek. The deal also marks the Japanese automaker’s first investment in a ride-hailing company.

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