The absence of Songkran cheer may have 'limited' impact on ThaiBev: RHB

SINGAPORE (April 16): The postponement of the Songkran festival, a popular Thai national holiday, including the ban of alcohol sales, are expected to hit the sales of Thai Beverage’s (ThaiBev) alcoholic drinks. 

But the impact could be less severe given that consumers were reportedly stocking up on alchoholic beverages ahead of the ban, according to RHB Securities.

“Since about 60% to 70% of its products are consumed off-premise, we think the impact to ThaiBev would be limited relative to products consumed on-premise,” RHB analyst Juliana Cai writes in a note dated April 16.

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