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Maybank initiates ‘buy’ on Sheng Siong, as it is ‘not as boring as it appears’

Samantha Chiew
Samantha Chiew • 2 min read
Maybank initiates ‘buy’ on Sheng Siong, as it is ‘not as boring as it appears’
SSG expected to gain more market share following DFI's sale to Macrovalue. Photo: Albert Chua/ The Edge Singapore
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Maybank Research is initiating a “buy” call on Sheng Siong Group (SSG) with a target price of $2.30.

Analyst Hussaini Saifee forecasts the group’s revenues to post a 6% CAGR helped by industry growth of 4% and market share gains amid ongoing competitor restructuring.

Rival DFI International’s $125 million sale to Malaysia’s Macrovalue signals a retreat from Singapore’s supermarket space and, in the analyst’s view, creates a market share opportunity for SSG.

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