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Maybank lifts Sea's TP to US$110 as it sees new monetisation initiatives such as advertising growth

Cherlyn Yeoh
Cherlyn Yeoh • 3 min read
Maybank lifts Sea's TP to US$110 as it sees new monetisation initiatives such as advertising growth
Analyst Hussaini Saifee has also upped his earnings estimates by 2% to 9% as he sees margin improvement. Photo: Bloomberg
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Maybank Securities analyst Hussaini Saifee has maintained his “buy” call on Sea while upgrading his target price to US$110 ($143.41) from US$96.

In his Oct 9 report, Saifee notes that e-commerce competition has been benign, resulting in monetisation initiatives including seller take-rate increases of 1% to 3% alongside advertising growth, driving margin improvements. As such, Saifee has raised his earnings estimates by 2% to 9%.

Saifee has also raised his e-commerce adjusted earnings before interest, taxes, depreciation and amortisation (ebitda) to gross merchandise value (GMV) margins to 2.7% by 2030, up from 1.9% previously.

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