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Maybank upgrades StarHub to ‘buy’ as Simba-M1 deal seen restoring price discipline

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
Maybank upgrades StarHub to ‘buy’ as Simba-M1 deal seen restoring price discipline
Analyst Hussaini Saifee lifts StarHub’s target price to $1.35, citing competitive rationalisation from the Simba-M1 merger, scope for ARPU recovery, and the telco's ability to pressure MVNOs. Photo: StarHub
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Maybank Securities has upgraded StarHub to “buy” from “hold”, saying Singapore’s telecom market is set for greater pricing discipline following Simba’s acquisition of M1.

“Factoring potential competitive rationalisation post-consolidation, we lift StarHub’s 2026/2027 mobile revenue growth by 5% to 7%. While the Simba-M1 mergedco may target higher-ARPU segments, initial constraints from high leverage and limited synergies suggest price discipline will dominate near-term dynamics,” wrote analyst Hussaini Saifee in a Sept 3 note.

As such, he raised his discounted cash flow (DCF) long-term growth assumption to 1% from 0.5%, and lifted StarHub’s target price to $1.35.

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