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‘More than Labubu’? Morningstar, CGSI raise Pop Mart target prices on ‘stellar’ earnings growth

Jovi Ho
Jovi Ho • 3 min read
‘More than Labubu’? Morningstar, CGSI raise Pop Mart target prices on ‘stellar’ earnings growth
The secondhand prices of Labubus have “rebalanced” to 1.6 times of the original selling price compared to 3.4 times at its peak, notes CGSI, while secondhand prices of Twinkle Twinkle and Crybaby have risen to 1.4 times. Photo: Bloomberg
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Analysts from Morningstar Equity Research and CGS International (CGSI) have upgraded their target prices on Hong Kong-listed toy-maker Pop Mart International after a July 15 positive profit alert that revenue for 1HFY2025 ended June 30 should increase by more than 200% y-o-y to RMB13.7 billion ($2.45 billion).

Meanwhile, Pop Mart expects adjusted net profit excluding unaccounted profit or loss from changes in the fair value of financial instruments to increase by no less than 350% y-o-y.

In a July 16 note, CGSI analysts Charlotte Zhou, Lei Yan and Aaron He say they “underestimated” Pop Mart’s intellectual property (IP) growth potential, and the 1HFY2025 results are likely to beat their expectations.

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